Sony Launches Three Powerful New Cyber-shot™ Cameras for Capturing all the Action
by Communications 02/25/2013
New Models Include World’s Smallest and Lightest 20x Optical Zoom Compact (WX300), Impressive 50x Mega Zoom Model (HX300) and World’s Lightest Waterproof Compact (TX30)



SAN DIEGO, Feb. 25, 2013 – Sony is expanding the range and versatility of its Cyber-shot™ compact camera line with the introduction of three new “Exmor R” CMOS sensor equipped models – the WX300, HX300 and TX30 cameras.

Each of the new models features a unique, innovative design and a range of improved imaging technologies that make is easier than ever to capture the decisive action in all types of shooting environments ranging from low-light to outdoor scenes, underwater adventures and everything in between.

Cyber-shot TX30 Waterproof Camera

Great for swimming, snorkeling, skiing or any other kind of outdoor activity, the Cyber-shot TX30 is the world’s slimmest waterproof digital compact camera4 (as of Feb 2013). The chic, stylish camera features 5x optical zoom and is waterproof to a depth of 10m (33 ft), dustproof, shockproof and freezeproof5.

New to the Cyber-shot line, the TX30 model features a Magnifying Glass Plus mode that zooms in for a fascinating super-size, magnification (up to 15x) 6 of close objects such as fish, plants, insects and more. There is also a powerful LED light surrounding the lens for adding light to close up shots.