PENTAX ANNOUNCES STYLISH, AFFORDABLE OPTIO E60
July 28, 2008

(July 28, 2008) Golden, CO…PENTAX Imaging Company has announced the PENTAX Optio E60 compact digital camera. With 10.1 megapixels, the PENTAX Optio E60 offers both new and experienced digital users beautiful high-resolution images and a variety of easy-to-use features at a budget price.

This latest member of the PENTAX Optio E series is newly equipped with an optical 3X zoom lens featuring a wide angle of view (equivalent to 32mm to 96mm in 35mm format) that is perfect for group shots in narrow settings, landscapes and architecture. In addition, the Optio E60 features a variety of modes including Auto Picture, Face Recognition, High Sensitivity Digital Shake Reduction, and a popular Green mode that sets exposure, sensitivity and other parameters with just a touch of a button for the newest of digital user.

The PENTAX Optio E60 also is a fine travel companion with easy-to-find AA battery power, World Time and Date Imprint functions, and an Image Recovery function to retrieve accidentally-erased, once-in-a-lifetime pics.

The PENTAX Optio E60 will be available in a stylish, black finish in October for under US $140.00.

PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, and eyepieces. For more than 80 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

More details are available here:

http://www.pentaximaging.com/products/product_details/digital_camera--Optio_E60/reqID--10535116/subsection--optio

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Contact:

Michelle Martin

michelle.martin@pentax.com

303-728-0224

Consumers:

1-800-877-0155

customer.followup@pentax.com

PENTAX Optio E60 FACT SHEET

High quality images

The Optio E60 features a 10.1 megapixel CCD sensor for maximum resolution in an easy to use camera.

With a high-performance PENTAX lens and a new image processing engine with improved performance, the Optio E60 delivers high quality images even when enlarged.

Wide angle 3X optical zoom lens

The PENTAX Optio E60 features a 3X optical zoom lens with a wide angle of view equivalent to 32mm to 96mm in 35mm format (compared with more conventional 37.5mm to 112.5mm equivalent models). This wider view improves image capture of landscapes as well as group photos in narrow spaces. In addition, the Optio E60 offers an Intelligent Zoom function that extends the zoom range without compromising the optical zoom's image quality for high-magnification zoom photography at a maximum of approx. 17.1X.

Supports convenient AA batteries

Powered by AA batteries that are easily available world wide, the Optio E60 features an energy-saving design that captures up to 200 shots* with AA alkaline batteries, and up to 620 shots* with AA lithium batteries.

*Based on measurement conditions conforming to CIPA specifications

Advanced Auto Picture mode automatically selects the ideal shooting mode

The Optio E60 is equipped with the Auto Picture mode that determines the conditions of the scene and automatically selects an optimal shooting mode for the camera. The camera also features several new scene modes including: Standard, Landscape, Portrait, Night Scene, Night Scene Portrait, Flower, and Sport modes.

Face Recognition AF & AE function for easy and convenient photography of people

The Face Recognition AF & AE function automatically detects up to 10 faces in the picture frame and automatically sets the optimal exposure and focus. In addition, the Optio E60 extends face detection technology with such features as Half-length Portrait mode that trims the area around the detected person and automatically captures a half-length portrait of the person based on the detected information, and blink detection that tells the user if anyone in the image has closed eyes during the exposure.

High Sensitivity Digital SR mode reduces camera shake and subject blurring

Digital Shake Reduction reduces camera shake and blurring of the subject when photographing still images.

The sensitivity is adjusted automatically (to as high as the high sensitivity of ISO 6400) to match the brightness of subjects. This feature allows photography with fast shutter speeds and images with less blur. The Optio E60 now also features Movie SR to steady your video captures.

Green mode for automated setup

The Optio E60 Green mode automates camera setup so even digital beginners may enjoy effortless photography. With a single press, the Green mode automatically sets exposure, sensitivity, and other parameters according to the shooting conditions. This function also is useful when other users take your picture or camera settings are lost.

Additional Features

- 2.4 inch LCD monitor of approximately 112,000 dots with improved viewability outdoors

- Panorama mode for composing photographs into an incredibly wide panoramic picture

- World time function for 75 cities (28 times zones) worldwide

- Date imprint function for easy image categorizing

- Recording movies at sizes up to 640 x 480 pixels at 30 FPS with image quality rivaling camcorders

- A sleek, more streamlined design usually found on higher-end digital cameras

- 16-frame continuous shooting that enables for 16 images (640 x 480 pixels/image) to be shot continuously and recorded in 2 seconds

- Frame composite function allows photographers to shoot and create images with decorative frames

- FotoNation's red-eye compensation function for flash shots

- Includes the ACDSee for PENTAX 3.0 viewer/image management software that supports Windows VistaTM

- Supports PictBridge, DPOF functions, Exif Print, and PRINT Image Matching III

PENTAX and Optio are trademarks of HOYA CORPORATION.

All other brands or product names are trademarks or registered trademarks of their respective companies.

This product supports PRINT Image Matching III. PRINT Image Matching enabled digital still cameras, printers and software help photographers to produce images more faithful to their intentions. Some functions are not available on printers that are not PRINT Image Matching III compliant.

Copyright 2001 Seiko Epson Corporation. All Rights Reserved.

Print Image Matching is a trademark of Seiko Epson Corporation.

The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.

Design and Specifications is subject to change without notice.